How to Write a Guest Post to Improve Your SEO Rankings


A guest post is a great way to promote your business and establish yourself as an industry expert. It also helps you improve your SEO rankings by adding backlinks to your website.

However, it is important to follow a few basic rules when writing a guest post. This will help ensure that your content is useful for readers and doesn’t violate any guidelines. Visit to learn more.

Finding your niche is one of the best things you can do as an entrepreneur. It helps you define your business and target audience, which makes marketing much easier in the long run. It also allows you to offer the perfect solution for a specific group of people—and that’s where the real money comes in!

You can find your niche by doing competitive research, audience analysis, and talking to your customers. All of these methods make it easier to pinpoint what it is you do differently from other businesses in your field and where you can add value to the lives of your customers.

To start, search the web for blogs in your industry and see what type of content they’re publishing. Look for the topics they cover and how they’re written—is it conversational or formal? Use tools like Ahrefs to check the website’s backlinks and domain rating (DR) to determine its credibility. Ideally, you want to be guest posting on sites with a DR of at least 20 or higher.

Once you’ve found a few potential sites, it’s time to start brainstorming blog post ideas. Try to focus on the pain points of your ideal customer and pick a topic that other posts haven’t covered. If you can create a valuable, informative post, it’s more likely that the publisher will accept it.

When you’re ready to submit a pitch, make sure the post meets the site’s guidelines. For example, don’t include affiliate links or links to your home page; these are often cut out by editors. Also, don’t overuse keywords, as this can look spammy and damage your credibility.

Then, craft a catchy title that clearly explains what the article is about and grabs the reader’s attention. If possible, include a call-to-action in your title, as this can help increase clicks and sales. Finally, proofread your post to check for grammar and spelling errors. A few mistakes aren’t a big deal, but a lot of them can make you look unprofessional and careless. You can use free writing apps such as Grammarly or the Hemingway App to get a quick and accurate review of your content.

Research the Publisher

The content you produce as a guest author should be relevant to the topic and style of your target website. It should also be valuable to your target audience and provide them with information they can’t find anywhere else. This will help you establish credibility as a trustworthy source and encourage readers to learn more about your company, products, or services.

When looking for guest posting opportunities, look for sites with high domain authority (DA). This is a measure of the number and quality of links to a website and is used by search engines to determine its rank. You should also research the publisher of the site to understand their editorial guidelines and content strategy. Many sites have a page for their guest posting guidelines, which can provide valuable insights into what kinds of posts they accept.

A good way to find out about the site’s content and style is to read some of its previous articles. This will give you an idea of what kinds of topics the site’s editors are interested in and the types of content their audiences enjoy. You can also look at the social media pages of the site to see what kind of content they post and what kind of engagement they receive.

If you haven’t already, create a list of fresh content ideas that fulfill the contributor guidelines of your target blog and align with their audience. If possible, try to pitch a few ideas at once. This will give the editor a choice and increase your chances of success.

Once your post has been published, promote it on your own social media channels to generate more traffic for both the publisher’s and your own websites. You should also link to your article from other blogs and forums within your niche, if appropriate. This is called “white hat” linking, and it’s a common SEO strategy.

It’s a good idea to include your full name, a short bio that explains who you are and why you are qualified to write this type of post, and social media links where readers can connect with you and follow your work. You should also provide a headshot and a link to your website, if applicable.

Pitch Your Post

Once you have your content ideas mapped out and have done your research on the publisher, it’s time to start pitching. The pitch is probably the most important (and most blundered) part of the guest posting process, so it’s crucial to do it right.

Make sure your pitch is personal and relevant to the editor’s site. It should also be short and concise. If possible, include a link to one of your posts that demonstrates your writing skills. If you aren’t confident in your own writing abilities, there are a number of online tools that can help you with grammar and spelling. Try ProWritingAid or Grammarly.

Use the website’s guidelines as a guide for what types of posts they are looking for. Some sites may require a specific post length, while others will only accept posts that offer value to their audience. You should also pay attention to any other requests, such as including an author bio or linking to a certain page on your website.

Create an enticing subject line that will make the recipient want to read your pitch. You can use a question or a phrase that piques their curiosity to grab their attention, such as “Do you have any tips for new bloggers?”

The first paragraph of your pitch should explain why you’re a good fit for the blog and how you will add value to their audience. Avoid making it about you and your business, as that can come across as self-promotional. You should save that for your author bio.

Keep in mind that most pitches will be ignored, so don’t take it personally if you don’t hear back from every editor. Be persistent and patient, and eventually you’ll land a guest post spot.

If you’re having trouble getting your post accepted, there are a few different services that can help you with your pitch and writing your article. Some of these services are free, while others have a subscription fee. Page One Power, for example, specializes in getting your content on the first page of Google search engine results through SEO tactics. Another service, Rhino Rank, claims to be a “360-degree link outreach agency.” It works with businesses, individuals, and agencies to maximize their potential for links.

Follow Up

It’s important to keep in contact with the website owner after your guest post goes live. This can lead to future opportunities, and it also helps build a relationship with the editors. You can do this by commenting on other posts and engaging with the audience on social media.

Make sure your follow-up is personal and relevant. Don’t send generic emails that don’t fit the website’s content or tone. Also, avoid being too pushy in your follow-up, as this can turn the editor off.

Many websites have a page dedicated to guest posting guidelines, and it’s important to read these carefully. This will give you a clear idea of what the editors are looking for. This will help you ensure that your post is a good fit for the site.

It is also crucial to read the blog’s content and understand its audience. This will help you create high-quality content that will be a good fit for the site. In addition, it will make you more likely to get a reply from the editor.

The title and description of your post are extremely important. The title should be attention-grabbing, and it must accurately represent what the article is about. Using keywords in the title and description can improve your search engine optimization (SEO). You should also use engaging images and videos to attract readers.

Finally, you should write a clear and concise author bio. The bio should include a link back to your website, but it is important not to link to any pages that do not relate to the topic of the blog. This will prevent the editor from thinking that you are trying to spam their website.

A successful guest post will bring new traffic to your website and increase your visibility. It will also help you establish yourself as an expert in your industry. However, if you are not careful, your guest post can have the opposite effect. By following these tips, you can avoid writing or accepting spammy content that will damage your reputation and hurt your SEO ranking.